Networking is an important skill for any business blogger. When you "network" with other people who share common interests or attributes with you, you create connections that can have lasting mutual benfits.

The key to successful online networking is conversation. The more fluid and meaningful the conversation, the more likely it will have a lasting impact on the conversants. This applies to your corporate blog or business blog just as much as to your own work behavior.

Here are some ways you can connect with others to promote your business through your blog:

- Enable comments and trackbacks at your business blog.
- Promptly answer comments by and emails from your blog visitors.
- Visit blogs that are similar to yours and converse with their authors via comments, trackbacks, email or personal contact.
- Join social networking sites like LinkedIn and form an online web of personal connections with other people.
- Contact other bloggers to tell them what you're working on and to ask for help.
- Be helpful and courteous toward other bloggers and visitors to your blog.

Another reason to network with other bloggers is that when they link to your blog, your blog's rankings will improve in Technorati, one of the premier blog search engines. The more unique domains linking to your blog, the better. Technorati ranks blogs according to the number of domains linking to them in the past six months.